Won the ‘Best of Supplements’ award from Better Nutrition Magazine (USA)
Honored as 6-time winner of ‘BEST OF SUPPLEMENTS’ Award
Dr. Ohhira's Probiotic (named as ‘OM-X’ in Japan) has won the Best of Supplements Award from Better Nutrition Magazine
September 21, 2014 - Dr. Ohhira’s Probiotics (named as ‘OM-X’ in Japan) has won the ‘Best of Supplements’ award in the Probiotic Category for the sixth year in a row. This makes Dr. Ohhira’s Probiotics the only probiotic supplement to achieve this honor. Better Nutrition Magazine presented the Award during the Natural Products Expo East held in Baltimore, September 21-24.
The winning products were selected by the editors of Better Nutrition who conducted thorough interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. They also took into account the quality of ingredients, product reputation and tallied reader’s votes for their favorite supplements. The award winners will be featured in the November 2014 issue of Better Nutrition.
Nicole Brechka, Editor-in-Chief of Better Nutrition, commented that Dr. Ohhira’s Probiotics is still the overwhelming favorite in the probiotic category as proven by the Japanese supplements five-year winning streak.
Suzy Cohen, R.Ph, pharmacist, author and Science Advisory Board Member for Dr. Ohhira’s Probiotics delivers her understanding of why this product continues to receive awards and praises from the natural product industry, health care practitioners and consumers.
“While the science behind Dr. Ohhira’s Probiotics is impeccable and the formula that encourages the growth of a person’s own unique flora extremely innovative, the real proof is in the astounding and consistent results it provides.”
Essential Formulas Incorporated’s President and CEO, Michael Schoor, found out about the probiotics extraordinary benefits after acquiring food poisoning while in Malaysia and became determined to discover the secret behind his outstanding recovery. His search brought him to Japan where he met with the products founder, Iichiroh Ohhira, Ph.D., one of Japan’s leading microbiologists. He learned that over 20 years of university-based, scientific research studies had proven the product, including its proprietary TH10 strain, to be strong, safe and effective in dealing with digestive distress. Essential Formulas was established in 2000 as the exclusive distributor of Dr. Ohhira's Probiotic products in the United States.
“EFI is a family-owned company and we are passionate about good health and the remarkable benefits of this product. This award affirms not only the solid science behind Dr. Ohhira’s Probiotics, but the tremendous customer loyalty as well,” said Michael Schoor, CEO and President of Essential Formulas Incorporated.
OM-X is helpful in suppressing type I allergy (collaborative research with Kinki University)
OM-X is helpful in suppressing type I allergy
March 17, 2014
BIOBANK CO.,LTD. (Okayama, Japan) and instructor Tomohiro Ito Ph.D. from the Department of Fisheries, Faculty of Agriculture at Kinki University (Nara, Japan) have conducted a collaborative research and discovered the fact that the fermented vegetable extract (product name: OM-X®) is helpful to suppress type I allergy through experiments with cells and animals.
According to the findings of the survey by the Ministry of Health, Labour and Welfare in 2011, about one in two Japanese has some sort of allergies. Allergies are categorized from types I to V depending on differences in the mechanism of action. Type I allergy is referred to as immediate-type allergy and its typical symptoms include hay fever, atopic dermatitis and bronchial asthma. There are many ongoing studies regarding the relief of symptoms related to type I allergy. Some studies suggested that natural botanical ingredients like polyphenols that are extracted from seaweeds and teas, including phlorotannin and catechin, are helpful to symptomatic relief allergies.
BIOBANK CO.,LTD. develops, manufactures and sales dietary supplements, skin care products and a soil amendment for agricultural use based on the fermented vegetable extract OM-X® that is a combination of vegetables, fruits and seaweeds fermented with probiotic strains. We focused on its functionality for human consumption and conducted the collaborative research with instructor Tomohiro Ito Ph.D. from Kinki University. This study showed the fact that OM-X® is helpful to suppress type I allergies. OM-X® includes antioxidative components like melanoidin and polyphenols. It has inhibited degranulation of rat basophilic leukemia cells (RBL-2H) which are a model of phenomenon of type I allergy and suppressed the inflammation resulting from type I allergy based on the experiment on passive cutaneous anaphylaxis (PCA) reaction using model mice. The current result encourages us to expect OM-X® to be a helpful food/material for symptomatic relief of type I allergies.
Risako Miura becomes the face of OM-X!
Risako Miura becomes the face of OM-X!
BIOBANK CO.,LTD. has signed up with Risako Miura, a model and TV personality, for our marketing activities. She will be the face of the fermented vegetable extract OM-X, our main product.
OM-X won the ‘Best of Supplements’ award in the United States for the fifth year in a row. It is very popular among people from around the world who are earnest to achieve health and longevity.
Risako Miura is a charismatic model and popular among women in their 40s who are pressed with work, household tasks and parental care. She also balances her job and household responsibilities with attention to her health and beauty. Many women are attracted to her living. Selecting her for being the face of OM-X allows our product, which aims to enhance people’s health with inner care of the body, to share her charisma. This combination of images will be able to raise product awareness in domestic market and we pursue further contribution to people to have a healthy and active life.
<Risako Miura Profiles>
Birtheday: January 13, 1968
Born in New York, USA. Grew up in Fujisawa-city, Kanagawa, Japan.
She started her modeling career as an exclusive model for the fashion magazine ‘JJ’ when she was still at university. She now appears in the fashion magazine ‘VERY’ and ‘STORY’.
Also, appears in TV programs, TV commercials and other magazines.